What are we talking about?
According to Frank Baker, when looking at and analyzing advertisements you need to focus on the 5 Ps
He also came up wth the acronym: AIDA
Why does this matter?
When discussing advertisements with students, it is important to discover what the advertiser had in mind in order to gain the audiences attention. By using Baker's techniques of the 5 P's and AIDA, students can easily discover the meaning of an advertisement.
What to do with this information?
This process also allows students to effectively create advertisements. In order to create a successful advertisement, these techniques should all be considered. You can try and see how well you can create an advertisement, trying to incorporate all of these techniques from Baker.
I worked with two classmates of mine and together we created this advertisement! We directed it towards our future students in our practicum. We titled it Tinkering Teachers because we are still learning all the tricks of the trade, and are open and willing to tinker with our strategies. We included a question: "What makes you a good teacher".
With this we included adjectives that describe us as teachers.
According to Frank Baker, when looking at and analyzing advertisements you need to focus on the 5 Ps
- What is the product being advertised?
- Who is the intended purchaser that the advertisement is directed to?
- What persuasive techniques are applied to the pitch?
- Where is the pitch placed?
- How is the product presented?
He also came up wth the acronym: AIDA
- Attention - how do they gain attention?
- Interest - how do they hold interest?
- Desire - how do they enhance desire for the product?
- Action - what is the action from the audience?
Why does this matter?
When discussing advertisements with students, it is important to discover what the advertiser had in mind in order to gain the audiences attention. By using Baker's techniques of the 5 P's and AIDA, students can easily discover the meaning of an advertisement.
What to do with this information?
This process also allows students to effectively create advertisements. In order to create a successful advertisement, these techniques should all be considered. You can try and see how well you can create an advertisement, trying to incorporate all of these techniques from Baker.
I worked with two classmates of mine and together we created this advertisement! We directed it towards our future students in our practicum. We titled it Tinkering Teachers because we are still learning all the tricks of the trade, and are open and willing to tinker with our strategies. We included a question: "What makes you a good teacher".
With this we included adjectives that describe us as teachers.